Regardless of your business model (brick and motor store, online store, home-based-based business, SAAS, etc.) your biggest challenge after opening for business is getting paying customers. Converting the person who browses into the person who purchases can be hard and frustrating. Unfortunately, most of us were taught the WRONG WAY to market, if we were taught at all. 

Many business owners resort to “guerilla marketing,” which can have unintended consequences. Your customers may sense sneaky, cheesy, or annoying tactics to get sales, which means your brand becomes sneaky, cheesy, or annoying. Do you want that for your brand? We use “creative acceleration” instead of other tactics. Why? Because your first challenge is not to get a single sale; it’s to focus on profit acceleration. You want to fuel your business, not hoodwink your next walk-in into buying something. You want to add value to your clients, not create resentment. 

Creative acceleration is a paradigm that embraces the art of thinking differently, breaking free from traditional marketing approaches, and uncovers unique, out-of-the-box ideas that accelerate your business. Will every idea be useful to your business? No. So, how will you know where to put your energy? There are three underlying attitudes that are essential for successful marketing and lead generation. 

First, you must have a thorough understanding of your target market. The better you know your customers, the better you will be able to understand their needs. Second, you must recognize the power of storytelling. Storys have the ability to emotionally engage your clients. And third, you must be willing to reflect, learn, and try again if something doesn’t work out. Many people say that marketing is an art. It is a science. Think of yourself as tweaking a formula until it is working for your business. 

In the mindset above is the framework, creativity is the key that opens the door. But we recognize how difficult it can be to come up with ideas, so, we’ve done a lot of the footwork for you. It’s too much to put into a blog post, so we put it into a book instead: Breaking the Code: 52 Proven Lead Generation Ideas. 

The book is now available on The Book Patch (CLICK HERE).