Blog

Turn Prospects into Customers Overnight!

Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need to be: Inviting; Informative; Enjoyable. The biggest fear of most new customers is the dreaded buyer’s remorse. You want to avoid this at all costs and you should be able to mitigate this feeling if you have provided a quality product and/or service that delivers

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Nicolas A Reynolds

Make it Pop!

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Action. Advertising is sales in print. So, you need to consider how to showcase the unique benefits your products/services offer in a persuasive way. The emphasis must be on results, not features. Let’s take a minute to reflect on each of the components:  Command Attention: This is most often accomplished with a headline. You need an attention-getter that compels your audience to find out

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Nicolas A Reynolds

Breaking the Code Book

Regardless of your business model (brick and motor store, online store, home-based-based business, SAAS, etc.) your biggest challenge after opening for business is getting paying customers. Converting the person who browses into the person who purchases can be hard and frustrating. Unfortunately, most of us were taught the WRONG WAY to market, if we were taught at all. Many business owners resort to “guerilla marketing,” which can have unintended consequences. Your customers may sense sneaky, cheesy, or annoying tactics to get sales, which means your brand becomes sneaky, cheesy, or annoying. Do you want that for your brand? We use “creative acceleration”

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Nicolas A Reynolds

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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Nicolas A Reynolds

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both

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Nicolas A Reynolds